The Great Reboot
BBDO MW
A fun branding project for a summit in Austin, Texas, called The Great Reboot, designed to challenge and expand the way attendees think about the future of work. Though set against the dynamic backdrop of Austin, Texas, it welcomed clients visiting from Austin, Minnesota, creating a unique bridge between the two cities. With a theme inviting the audience to "reboot" their perspectives, the summit brought together futurists, creative leaders, and top executives to discuss innovative approaches and explore what’s possible for tomorrow.
Drawing inspiration from Austin’s vibrant energy, we crafted branding that reflected both the city’s character and the event's forward-thinking theme. Attendees received a curated set of swag, including water bottles, Austin-inspired bandanas with an inspiring note, and notebooks with prompts to spark reflection and insight during the sessions. The Great Reboot was more than a conference; it was an invitation to reinvent and embrace what’s next.
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Design Direction, Identity
Bandana – “Changing times call for new ways of thinking”
Copywriter — Sheila Eastman
Web Design — Brian Happel