Wrappin’ with Coolio

Black Label Bacon

EVERYTHING IS BETTER WRAPPED IN BACON, EVEN GIFTS

To prove this, we created the most delectably decorative, bacon scented wrapping paper the holidays have ever seen. To promote it we partnered with Coolio to up consumers “wrap” game. Making the dreaded socks and white elephant gifts elevated to Grammy Award Winning Heights.

We sourced premium level, thick cut wrapping paper that lives up to the standards of Black Label Bacon, with kits that included: high-quality ribbon sporting a silver Black Label Bacon logo, gift tags, and 3 sheets of double sided, bacon scented wrapping paper (1 side displaying a beautiful bacon weave, and the other a branded Black Label Bacon step and repeat), ALL delivered in a bacon weave box that could be reused for more gifts.

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Design Direction, Web Design