Chili Cheese Brew

Hormel Chili

In early 2023, we teamed up with Hormel Chili and Modist Brewing to create a first-of-its-kind Chili Cheese Beer, known as Hormel Chili Cheese Brew. This savory lager, infused with the distinct flavors of Hormel Chili, brings the iconic chili cheese dip from the snack table to the cooler. Perfect for game days, this innovative pairing lets fans enjoy the dip in an entirely new way.

To capture the bold flavor and fun of the brand, I illustrated the design with a playful, dynamic touch inspired by recent Hormel Chili campaigns. Characters' arms stretch and grow across the packaging, echoing the irresistible reach for a perfect snack. This look adds energy and excitement to the experience, bringing both chili cheese lovers and beer enthusiasts together in one iconic sip.

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Creative Direction, Design, Illustration