Built-In Pins

The Home Depot

The first-ever Pin-worthy rooms built inside a Pinterest Pin and the first shoppable 360° experience in Pinterest.

Pinterest is the platform for dream room inspiration. But, for millennial first-time homeowners, Pin-worthy perfection doesn’t inspire - it intimidates. To build confidence, The Home Depot created Built-in Pins. For the first time, people saw a room worthy of an after photo, built from scratch inside a Pin. Through a hack of One Tap Pins, we created the first shoppable 360° experience in Pinterest, so people could shop the room from inside.

Collaborating with Pinterest we developed Pincodes, that brought Built-in Pins inside the stores of Home Depot.

Bronze Cannes Lion
Merit The One Show
Winner Adweek Project Isaac Awards
Communication Arts Nov / Dec 2018

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Design, Art Direction